Sports and Social Media

Professionals from every industry are waking up to the fact that social media has revolutionized the way we communicate and share information. Never has it been easier for those with a celebrity status or specialized skill set to broadcast their message to those desperate to hear it.

You’d be hard pressed to find an industry with more passionate supporters than the sporting world. Indeed, sporting enthusiasts are voraciously searching for relevant information on social networking sites such as Facebook, Twitter, Google+, YouTube, Tumblr, Digg, and LinkedIn, to name a few.

To capitalize on this trend, athletes and sporting personalities alike can enhance their exposure by having an active presence on a range of social networking sites.

Social Media and Canadian Olympic Athletes

This point holds particular weight when considering the Canadian sporting market. A recent study concluded that anglophone Canucks are so enamored by social media that a third of them can’t go a day without checking into their social media feeds.

The message is clear – in the land of maple syrup, athletes have a unique opportunity to build their brand, increase their fan base, and connect with fans through regular posts on the spread of social media sites. It’s fun for writer and reader alike, and the PR benefits are never-ending.

Of all the international sporting events, there is perhaps no event followed as closely as the Olympics. This event showcases the world’s best talent, and province-wide, Canadian youngsters and budding athletes see Canadian Olympians as role models to emulate. With over 15 million Canadians tuning in to the Sochi Games, it presents an unrivalled opportunity for athletes to deliver positive messages which inspire and guide.

Their life lessons can be a force for good, helping put impressionable young Canadians on the path to success. The best way to reach this demographic, is, unsurprisingly, social media.

Personal Benefits of using Social Media for Canadian Olympic Athletes

Not only can social media allow athletes to pass-on valuable lessons, but they can serve more self-seeking purposes. Hockey players aside, Winter Olympians are little-known outside of the two-week window that occurs every four years. For them, it is especially important to build their personal brand and popularity by giving Canadians an insight into their personality.